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Let’s have a real conversation today—the kind that doesn’t get wrapped in a bow or delivered with soft edges. If you’re a producing agent who’s feeling stuck, if the deals have slowed and your stress has climbed, I want you to hear this clearly:
You’ve stopped doing the work that got you here.
You’re not alone. I see it all the time with mid-to-high level agents. You built momentum, got a few years of success under your belt, and now you’re waking up checking your bank account and worrying more about your next commission than you are about the habits that created your early success in the first place.
This is where the plateau shows up. Not because the market is against you, not because your CRM is broken, not because your leads are garbage—but because you’re staring at the scoreboard instead of playing the game.
Let’s fix that.
Fall In Love With the Process
I know you’ve heard this before. Maybe you’ve even said it to other agents. But I’m going to ask you to live it:
Fall in love with the process.
You want consistent cheques? You want to build something real and reliable? Then you’ve got to stop chasing the payout and start chasing the process. The day-to-day. The repetition. The unsexy, routine stuff you used to do without thinking.
Success isn’t magical. It’s mechanical.
If you’ve ever worked out with any consistency, you know exactly what I mean. Nobody gets excited about their 60th pushup or their fifth early morning gym session of the week. But those reps—those are the ones that change your body.
Your business is the same. The daily grind is what builds the muscle. And right now, some of you have stopped training.
Detach From the Outcome
Here’s where it gets real. You’re making calls or hosting an open house or posting to social media… but you’re doing it with one eye on the result. And because the result doesn’t always show up on your timeline, you start pulling back. You start doubting the process.
That’s backwards.
You need to detach from the outcome. Let go of what happens after the action and focus on doing the thing. Make the call because it’s what professionals do. Post the content because it builds brand, not because it gets likes. Knock on the door because that’s your job, not because you expect a listing on the spot.
If you need the result to feel good about the effort, you’re going to burn out or break down.
The results will come. But not when you chase them. They come when you consistently do the right things—over and over—regardless of whether they pay off immediately.
The Sales Are the Result, Not the Focus
Read that again.
The sales are the result. Not the focus.
Would you ever plant a seed and then dig it up every 12 hours to see if it’s growing? No, you’d water it. Give it sun. Be patient. Trust the process.
Same thing here. Stop checking your inbox hoping something’s landed. Stop obsessively calculating your pipeline every morning. Your job isn’t to count the harvest. Your job is to sow the field.
Where You’ve Likely Slipped
If you’re feeling called out right now, good. That means we’re getting somewhere.
Here’s where I often see solid agents falling short:
- Inconsistent prospecting: You used to time-block. Now you wing it.
- No database follow-up: You assume your past clients will call you. They won’t.
- Avoiding outbound efforts: You used to call FSBOs or knock on doors. Now you scroll social media and call it “marketing.”
- Letting mood dictate effort: If you feel “off,” your work disappears. But feelings aren’t facts. Get it done anyway.
- Waiting for perfection: You delay videos, emails, or farming campaigns until everything is “just right.” Stop. Publish it.
You don’t need a new strategy. You need to re-commit to the basics.
How to Get Back On Track
Here’s the antidote to outcome-obsession:
1. Track Activities, Not Results
Start counting the number of calls, conversations, follow-ups, handwritten notes—whatever actions drive your business. Get serious about tracking about the numbers you control.
2. Time-Block Like Your Income Depends on It
Because it does. You don’t get paid for being busy. You get paid for doing the work that matters, on purpose.
3. Set Process Goals
Instead of “I want 3 listings this month,” try:
“I will make 100 prospecting calls this month”
“I will visit 10 past clients”
“I will post 12 pieces of value-driven content”
4. Create Accountability
Coaches, accountability partners, even a whiteboard on your wall—whatever it takes. Don’t rely on motivation. Build structure.
5. Expect Nothing. Respect Everything.
Every “no” is part of the job. Every silence is normal. Every rejection builds resilience. Expect nothing from the action and everything from the consistency.
This is a Mindset Shift. Not a Tactic.
Some of you are looking for the magic phrase to say in a listing presentation. Or the perfect subject line for an email. And those things matter… but only after your mindset is dialed in.
If you don’t believe in the work, you won’t do it.
Your business isn’t broken. Your headspace is. And that’s good news, because you can fix that faster than you can fix a slow market or a dry referral stream.
Final Thought: You Can Do This. But You Have to Want It.
If this post stings a little, let it. That’s the sting of truth. But there’s something even better on the other side of it.
Because when you detach from the outcome, fall in love with the process, and get committed to your routines, the results take care of themselves. Not overnight—but in time. Always.
You’ve already proven that you can succeed. Now it’s time to prove you can sustain.
And if you’re ready to level up and build a business that’s consistent, scalable, and yours—then reach out. That’s what I do. I help agents reconnect to the work, rebuild their systems, and grow with intention.
Let’s get you back to building the business you actually want.
