coaching Building Your Real Estate Niche Introduction Niche marketing is a powerful tool for businesses of any size and in any industry. It refers to the practice of specializing in a particular service, product or market and is valuable because it allows professionals to focus their efforts and resources on a small but specific area of business. A well-thought out niche […]
coaching New Ideas to Get Listings Ok, the title might be a bit misleading. These aren’t actually ‘new’ ideas, but perhaps you haven’t heard some of them before. I recently watched a Tom Ferry video podcast on this topic wherein he had a number of top producers from across North America share what’s working for them right now to continue to […]
coaching The Contradiction of Too Much Choice ~ or ~ How My Sensei Would View Objection Handling As some of our agents at Century 21 United Realty Inc. know, in addition to a coach and manager at the company, I am a student (though lately, not such a good one…that’s another story) of iaido. Iaido is a Japanese martial art involving drawing and cutting with the sword. From the Wikipedia article: The […]
coaching Why Is Calling My Sphere So Awkward? If I had a dollar for every time I’ve heard, “I’d rather call strangers!”, I’d be in a good position to retire early. Three times in the last week agents have said this to me. I’m flabbergasted. What’s going on here? Calling your sphere (SOI) really is the easiest path to real estate success. These […]
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